http://whitepapers.silicon.com/0,39024741,39000650q,00.htm Most Recent Sales - Marketing White Papers, Webcasts and Case Studies - silicon.com en http://blogs.law.harvard.edu/tech/rss Tue, 10 Nov 2009 14:41:18 +0000 Tue, 10 Nov 2009 14:41:18 +0000 http://www.silicon.com/i/s/feeds/simple_logo.gif http://whitepapers.silicon.com/0,39024741,39000650q,00.htm 124 50 20 editorial@silicon.com (Pitney Bowes) Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and... silicon/60682174 http://whitepapers.silicon.com/0,39024759,60682174p,00.htm?s_cid=562 Tue, 08 Sep 2009 00:00:00 +0000 editorial@silicon.com (Pitney Bowes) In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition... silicon/60661442 http://whitepapers.silicon.com/0,39024759,60661442p,00.htm?s_cid=562 Mon, 24 Aug 2009 00:00:00 +0000 editorial@silicon.com (Pitney Bowes) Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;... silicon/60661443 http://whitepapers.silicon.com/0,39024759,60661443p,00.htm?s_cid=562 Mon, 24 Aug 2009 00:00:00 +0000 editorial@silicon.com (Pitney Bowes) Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The... silicon/60661435 http://whitepapers.silicon.com/0,39024759,60661435p,00.htm?s_cid=562 Thu, 20 Aug 2009 00:00:00 +0000 editorial@silicon.com (Pitney Bowes) With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing... silicon/60661437 http://whitepapers.silicon.com/0,39024759,60661437p,00.htm?s_cid=562 Thu, 20 Aug 2009 00:00:00 +0000 editorial@silicon.com (Varicent) Efforts to motivate behavior in a complex business environment lead to complex sales compensation plans. While many of these plans have met success, some well-intentioned plans can lead to unexpected... silicon/60746247 http://whitepapers.silicon.com/0,39024759,60746247p,00.htm?s_cid=562 Tue, 13 Oct 2009 00:00:00 +0000 editorial@silicon.com (Aster Data) A lack of expressive techniques to transform and analyze massive data volumes in organizations has led to costly workarounds in data warehousing. One of the first to face the challenge... silicon/60732184 http://whitepapers.silicon.com/0,39024759,60732184p,00.htm?s_cid=562 Fri, 02 Oct 2009 00:00:00 +0000 editorial@silicon.com (Aster Data) As organizations seek to gain greater value from their data warehousing investments, they invariably look to push the envelope of their front-end environment and supplement reporting with more powerful analytics.... silicon/60732183 http://whitepapers.silicon.com/0,39024759,60732183p,00.htm?s_cid=562 Fri, 02 Oct 2009 00:00:00 +0000 editorial@silicon.com (Citrix Online) It's no easy task securing the full attention of decision makers, even for just a few minutes. This new eBook identifies 5 essential strategies for creating highly effective initial meetings that... silicon/60755169 http://whitepapers.silicon.com/0,39024759,60755169p,00.htm?s_cid=562 Thu, 01 Oct 2009 00:00:00 +0000 editorial@silicon.com (Citrix Online) Is what you say as important as what you sell? Download the CSO Insights research report to view the results of their recent survey and find out how creating... silicon/60751945 http://whitepapers.silicon.com/0,39024759,60751945p,00.htm?s_cid=562 Thu, 01 Oct 2009 00:00:00 +0000 editorial@silicon.com (Citrix Online) Discover how to increase sales efficiency and productivity with fewer resources. ... silicon/60751944 http://whitepapers.silicon.com/0,39024759,60751944p,00.htm?s_cid=562 Thu, 01 Oct 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) An organization's ability to respond quickly to changing customer demands and competitive landscapes is paramount not only to its success, but to its survival. Finding a CRM solution that meets... silicon/60696038 http://whitepapers.silicon.com/0,39024759,60696038p,00.htm?s_cid=562 Mon, 21 Sep 2009 00:00:00 +0000 editorial@silicon.com (Oracle) ESIZE Netherlands B.V. wanted to implement a user friendly customer relationship management tool for the company's sales force and management and replace data silos with complete, uniform, registered client dossiers.... silicon/60721274 http://whitepapers.silicon.com/0,39024759,60721274p,00.htm?s_cid=562 Tue, 01 Sep 2009 00:00:00 +0000 editorial@silicon.com (Citrix Online) Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum mileage out of your marketing... silicon/60751939 http://whitepapers.silicon.com/0,39024759,60751939p,00.htm?s_cid=562 Tue, 01 Sep 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Siemens Building Technologies wanted to help sales team increase its effectiveness and efficiency and improve sales funnel visibility and reporting consistency. The challenge was to integrate CRM tool with other... silicon/60721273 http://whitepapers.silicon.com/0,39024759,60721273p,00.htm?s_cid=562 Tue, 01 Sep 2009 00:00:00 +0000 editorial@silicon.com (Citrix Online) Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including... silicon/60751938 http://whitepapers.silicon.com/0,39024759,60751938p,00.htm?s_cid=562 Tue, 01 Sep 2009 00:00:00 +0000 editorial@silicon.com (Quantivo Corporation) Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you... silicon/60672163 http://whitepapers.silicon.com/0,39024759,60672163p,00.htm?s_cid=562 Wed, 26 Aug 2009 00:00:00 +0000 editorial@silicon.com (Quantivo Corporation) This white paper examines how business managers at e-commerce, media and content sites are using behavioral analytics to increase revenue and lifetime value of their online audience. The paper explores... silicon/60672162 http://whitepapers.silicon.com/0,39024759,60672162p,00.htm?s_cid=562 Wed, 26 Aug 2009 00:00:00 +0000 editorial@silicon.com (SAS Institute) silicon/60673545 http://whitepapers.silicon.com/0,39024759,60673545p,00.htm?s_cid=562 Sat, 01 Aug 2009 00:00:00 +0000 editorial@silicon.com (Hewlett-Packard (HP)) A high-end advertising agency based in Miami, Matrix2 has long served the hospitality and real estate industries with marketing design services and traditional offset printing. It needed to maximize value... silicon/60673212 http://whitepapers.silicon.com/0,39024759,60673212p,00.htm?s_cid=562 Sat, 01 Aug 2009 00:00:00 +0000 editorial@silicon.com (g2m Group) Competition is fierce in a crowded marketplace. To get share of industry's business, one must develop a marketing game plan that best represents business needs and goals, and one must... silicon/60659899 http://whitepapers.silicon.com/0,39024759,60659899p,00.htm?s_cid=562 Sat, 18 Jul 2009 00:00:00 +0000 editorial@silicon.com (Engagement Systems) Of late, fast-paced marketplace where buyers are now more in control than ever, communications must support the buying process to improve top- and bottom-line performance. Automating communications should be a... silicon/60694124 http://whitepapers.silicon.com/0,39024759,60694124p,00.htm?s_cid=562 Wed, 15 Jul 2009 00:00:00 +0000 editorial@silicon.com (Prayag Consulting) The website is an important weapon in a company's marketing arsenal. It can perform multiple functions - establish company's online presence, showcase capabilities, generate leads and even transact business. Websites... silicon/60672435 http://whitepapers.silicon.com/0,39024759,60672435p,00.htm?s_cid=562 Thu, 02 Jul 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) SMSG has more than 9,000 sales professionals in more than 100 countries around the world. While Microsoft has several hundred thousand partners and several million customers worldwide, its sales force... silicon/60672208 http://whitepapers.silicon.com/0,39024759,60672208p,00.htm?s_cid=562 Wed, 01 Jul 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Qualitrain Express wanted to centralize all sales information including prospects, clients, accounts, and contacts, to extend visibility and improve oversight of sales procedures and create an operating model for sales... silicon/60635175 http://whitepapers.silicon.com/0,39024759,60635175p,00.htm?s_cid=562 Wed, 01 Jul 2009 00:00:00 +0000 editorial@silicon.com (Novell) As an ISV, the sales cycle is paramount. As part of the sales cycle, one often competes for key customer wins. Sure, winning deals may come down to price, but... silicon/60672832 http://whitepapers.silicon.com/0,39024759,60672832p,00.htm?s_cid=562 Wed, 01 Jul 2009 00:00:00 +0000 editorial@silicon.com (IBM) The Steak n Shake Company is a full service, casual dining restaurant open 24 hours a day. Offering made-to-order food at the speed and price of fast food, Steak n... silicon/60673027 http://whitepapers.silicon.com/0,39024759,60673027p,00.htm?s_cid=562 Wed, 01 Jul 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) Microsoft Dynamics CRM helps teams work effectively across all departments with a complete, centralized view of customer information. This flexible, familiar solution works as a natural extension of Microsoft Office... silicon/60610471 http://whitepapers.silicon.com/0,39024759,60610471p,00.htm?s_cid=562 Tue, 23 Jun 2009 00:00:00 +0000 editorial@silicon.com (SAP) Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best... silicon/60604676 http://whitepapers.silicon.com/0,39024759,60604676p,00.htm?s_cid=562 Wed, 17 Jun 2009 00:00:00 +0000 editorial@silicon.com (SAP) Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. SAP CRM empowers your... silicon/60604377 http://whitepapers.silicon.com/0,39024759,60604377p,00.htm?s_cid=562 Wed, 17 Jun 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) Helzberg Diamond's divisional and regional vice presidents travel frequently and visit many stores each day. Previously, to access key performance data about the stores they were visiting, the executives spent... silicon/60630670 http://whitepapers.silicon.com/0,39024759,60630670p,00.htm?s_cid=562 Tue, 09 Jun 2009 00:00:00 +0000 editorial@silicon.com (SkillSoft) Even marketing departments at large companies will need to outsource some functions to firms who are more creative and resourceful in specific areas. Most of the time, this is a win-win:... silicon/60599228 http://whitepapers.silicon.com/0,39024759,60599228p,00.htm?s_cid=562 Fri, 05 Jun 2009 00:00:00 +0000 editorial@silicon.com (SPSS) silicon/60598122 http://whitepapers.silicon.com/0,39024759,60598122p,00.htm?s_cid=562 Wed, 03 Jun 2009 00:00:00 +0000 editorial@silicon.com (IBM) The market is shifting. In the 21st century, the telecommunications industry is much less distinct and much more intertwined with Media and IT. Market forces are driving the communications industry... silicon/60778657 http://whitepapers.silicon.com/0,39024759,60778657p,00.htm?s_cid=562 Wed, 03 Jun 2009 00:00:00 +0000 editorial@silicon.com (IBM) In 2006, the Office of Management and Budget (OMB) authorized the Performance and Accountability Reporting (PAR) Pilot Program, which permitted executive branch agencies to use an alternative approach to reporting... silicon/60598131 http://whitepapers.silicon.com/0,39024759,60598131p,00.htm?s_cid=562 Wed, 03 Jun 2009 00:00:00 +0000 editorial@silicon.com (SPSS) Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction.... silicon/60598124 http://whitepapers.silicon.com/0,39024759,60598124p,00.htm?s_cid=562 Wed, 03 Jun 2009 00:00:00 +0000 editorial@silicon.com (IBM) Smarter Products is about creating products that integrate into our lives, to work in a more personal way, and to adapt to our individual needs. silicon/60598138 http://whitepapers.silicon.com/0,39024759,60598138p,00.htm?s_cid=562 Wed, 03 Jun 2009 00:00:00 +0000 editorial@silicon.com (SAS Institute) Most pharmaceutical companies focus their sales and marketing activities on the top decile prescribing physicians for a given therapeutic area, based on purchased data. Others are experimenting with newer data... silicon/60690527 http://whitepapers.silicon.com/0,39024759,60690527p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Grupo A2E de M?co wanted to consolidate sales information to manage and improve procedures and operations for follow-up of sales and create a secure, up-to-date database of clients, prospects, accounts,... silicon/60635169 http://whitepapers.silicon.com/0,39024759,60635169p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) Unico manufactures and sells small-duct, high-velocity heating, ventilation, and air-conditioning equipment. The company used Salesforce.com to track sales leads that it sent to its manufacturer's representatives. Because Unico's sales process... silicon/60629234 http://whitepapers.silicon.com/0,39024759,60629234p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) To initiate work on a large implementation with Hempel, a global provider of paint-based products, Microsoft Gold Certified Partner Microsolutions and its associate company, Fullscope Scandinavia, accessed Microsoft Partner Program... silicon/60630678 http://whitepapers.silicon.com/0,39024759,60630678p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Sabre Airline Solutions wanted to consolidate customer information to enable a seamless experience - from presales through service and provide employees with easy access to data and improved analysis capabilities... silicon/60635043 http://whitepapers.silicon.com/0,39024759,60635043p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) St. Louis-based XTRA Lease is one of the largest trailer leasing companies in North America, renting and leasing trailers through its 80 branch locations. Instead of waiting up to six... silicon/60629267 http://whitepapers.silicon.com/0,39024759,60629267p,00.htm?s_cid=562 Mon, 01 Jun 2009 00:00:00 +0000 editorial@silicon.com (Quest Software) Are you effectively testing an application's performance BEFORE it reaches production? If not, you're risking time, money and resources. In the Quest white paper, "A Formal Performance Tuning Methodology: Wait-Based Tuning,"... silicon/60593761 http://whitepapers.silicon.com/0,39024759,60593761p,00.htm?s_cid=562 Thu, 28 May 2009 00:00:00 +0000 editorial@silicon.com (Quest Software) When applications perform poorly so does your business. With performance testing as a best practice, you can catch code errors before they reach production. In the new Quest white paper, "Effective... silicon/60593760 http://whitepapers.silicon.com/0,39024759,60593760p,00.htm?s_cid=562 Thu, 28 May 2009 00:00:00 +0000 editorial@silicon.com (Quest Software) When your Java applications aren't tested consistently - and correctly - in the development lifecycle, your Java application performance suffers. Waiting for formal performance testing in QA works, but is... silicon/60593757 http://whitepapers.silicon.com/0,39024759,60593757p,00.htm?s_cid=562 Thu, 28 May 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Long before recessionary pressures gripped the economy, businesses were struggling with the challenges of an increasingly competitive sales environment. This Oracle whitepaper offers seven tips for leveraging customer relationship management... silicon/60587318 http://whitepapers.silicon.com/0,39024759,60587318p,00.htm?s_cid=562 Tue, 05 May 2009 00:00:00 +0000 editorial@silicon.com (IDG (International Data Group)) "Going Green" has become one of the most pervasive slogans in today's commercial marketplace. Growing awareness among policymakers, who are introducing more stringent environmental regulation and guidelines, and consumers, who... silicon/60642437 http://whitepapers.silicon.com/0,39024759,60642437p,00.htm?s_cid=562 Fri, 01 May 2009 00:00:00 +0000 editorial@silicon.com (Microsoft) Arch Chemicals is a manufacturer and distributor of biocides, including treatment and performance products. The company reports approximately U.S.$1.5 billion in annual sales. Arch Chemicals is a global biocides company... silicon/60630680 http://whitepapers.silicon.com/0,39024759,60630680p,00.htm?s_cid=562 Fri, 01 May 2009 00:00:00 +0000 editorial@silicon.com (Oracle) Experian QAS wanted to maximize sales effectiveness by accelerating the sales process, leveraging cross- and up-sell opportunities, and gaining real-time lead and pipeline visibility across all channels and gain a... silicon/60633785 http://whitepapers.silicon.com/0,39024759,60633785p,00.htm?s_cid=562 Fri, 01 May 2009 00:00:00 +0000