http://www.silicon.com Results for campaign en-us http://www.silicon.com/i/s/feeds/simple_logo.gif http://www.silicon.com 124 50 News feed from silicon.com http://chkpt.zdnet.com/chkpt/siliconfeed/http://hardware.silicon.com/desktops/0,39024645,39674578,00.htm The Mini debuted at a time when the 'Get a Mac' switch campaign was kicking off, and the BYOKDM (Bring Your Own Keyboard, Display and Mouse) ethos was aimed at encouraging Mac-curious PC users to make a change. editorial@silicon.com (Silicon Editorial) Thu, 26 Nov 2009 13:58:01 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60817433p,00.htm While the campaign to improve holistic Governance, Risk and Compliance (GRC) is by no means new, the stakes and costs associated with weak performance have risen. With government funding of the financial services sector in full swing nearly the... editorial@silicon.com (Silicon Editorial) Fri, 13 Nov 2009 23:00:00 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60598124p,00.htm Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. editorial@silicon.com (Silicon Editorial) Tue, 03 Nov 2009 08:36:02 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60020603p,00.htm But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.Less effective pieces cost you money and opportunities, including losing business to your competitors... editorial@silicon.com (Silicon Editorial) Tue, 03 Nov 2009 08:36:02 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60751940p,00.htm This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Marketing professionals continue to rate Webinars as one of the top tools for... editorial@silicon.com (Silicon Editorial) Mon, 19 Oct 2009 15:29:34 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://www.silicon.com/research/specialreports/agenda-setters-2009/barack-obama-39550654.htm Obama's tech leanings became clear when he made extensive use of social media sites Twitter and Facebook during his presidential campaign and secured millions of donations online. US President Barack Obama entered the White House with a pledge to... editorial@silicon.com (Silicon Editorial) Thu, 08 Oct 2009 14:32:02 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://www.silicon.com/research/specialreports/agenda-setters-2009/evan-williams-39547888.htm US President Barack Obama used Twitter as part of his election campaign, famously using it as a base to communicate with and rally his supporters. It's been a spectacular year for Twitter, the microblogging site that started life back in 2006 as a... editorial@silicon.com (Silicon Editorial) Tue, 29 Sep 2009 16:10:46 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://management.silicon.com/government/0,39024677,39531022,00.htm She will reportedly campaign on a platform of cutting state spending by $15bn and reducing the state's workforce by 17 per cent. Whitman served as an adviser to Republican Senator John McCain's presidential campaign and endorsed him during a speech... editorial@silicon.com (Silicon Editorial) Tue, 22 Sep 2009 10:49:02 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60694133p,00.htm Scotiabank deployed SAS Marketing Optimization that helped Scotiabank make better use of its campaign response models and realize the most efficient use of channel resources and marketing dollars. Scotiabank has set out to be the best and most... editorial@silicon.com (Silicon Editorial) Sat, 19 Sep 2009 01:22:36 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60694215p,00.htm Topdanmark deployed SAS that optimizes campaign effectiveness for every situation and at every stage of the marketing process - from setting strategy and targeting opportunities to implementing campaign initiatives and measuring results. editorial@silicon.com (Silicon Editorial) Sat, 19 Sep 2009 01:22:36 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60694204p,00.htm The challenge was that SaskTel needed customer intelligence to develop campaign strategies for account maintenance and expansion. As the first North American company to offer high-speed DSL Internet access and the first Canadian IPTV provider to... editorial@silicon.com (Silicon Editorial) Sat, 19 Sep 2009 01:22:36 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60694193p,00.htm The challenge was to Access and manage massive amounts of customer data in order to understand how they will respond to marketing campaign offers better. Laurentian Bank, Canada's seventh largest bank, found that targeted campaigns are more... editorial@silicon.com (Silicon Editorial) Sat, 19 Sep 2009 01:22:36 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60694130p,00.htm ING DIRECT deployed SAS Marketing Automation lets the bank create more targeted marketing and automates the process of sending reports on campaign progress. ING DIRECT Canada provides simple banking products with no fees and great rates that it... editorial@silicon.com (Silicon Editorial) Sat, 19 Sep 2009 01:22:36 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://software.silicon.com/applications/0,39024653,39513404,00.htm This fits the timeline of Mozilla's open design competition for the company's Firefox for Mobile campaign, which will cut off voting on 7 October, 2009. On Friday, Mozilla released Fennec Alpha 3 for Windows Mobile, the latest in Mozilla's effort... editorial@silicon.com (Silicon Editorial) Mon, 07 Sep 2009 08:38:01 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://software.silicon.com/applications/0,39024653,39509131,00.htm This is a natural progression for YouTube which has been engaged in a year-long campaign to secure more professionally made content. YouTube wants to offer movie rentals and is in talks with several top film studios about obtaining licences to... editorial@silicon.com (Silicon Editorial) Thu, 03 Sep 2009 11:56:01 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://software.silicon.com/applications/0,39024653,39507452,00.htm Tim Berners-Lee's Linked Data campaign aims to spread the benefits of openness even wider. Businesses can't hide in this dawning era of openness - nor should they want to, says Jim Mortleman. Does your organisation work to keep people, processes... editorial@silicon.com (Silicon Editorial) Thu, 03 Sep 2009 09:00:00 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60673004p,00.htm They needed a better way to analyze and understand donor trends, track and monitor campaign results and report to donors how their investments impact their communities. The Business Transformation Coalition (BTC) is a group of Canadian United Way... editorial@silicon.com (Silicon Editorial) Tue, 01 Sep 2009 01:21:54 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://whitepapers.silicon.com/0,39024759,60672259p,00.htm When Coca-Cola Israel decided to run a campaign to refresh its Sprite brand and raise brand awareness, it decided to consult its customers. The campaign, which was run for four weeks, invited consumers to visit the Refresh Your Sprite website and... editorial@silicon.com (Silicon Editorial) Fri, 28 Aug 2009 01:22:53 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://www.silicon.com/retailandleisure/0,3800011842,39481564,00.htm Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. French advertising group Publicis Groupe has agreed... editorial@silicon.com (Silicon Editorial) Mon, 10 Aug 2009 09:09:02 +0000 http://chkpt.zdnet.com/chkpt/siliconfeed/http://comment.silicon.com/weeklyroundup/0,39024756,39481130,00.htm Five security-themed movies, based on genres from science fiction to rom-com, were created for a Barclays campaign to help educate the bank's staff about information security. The campaign centres around a 22 minute film called 'The Risk! editorial@silicon.com (Silicon Editorial) Fri, 07 Aug 2009 16:45:02 +0000